Seth Goldman is co-founder of JUST ICE TEA, a line of organic and Fair Trade bottled tea that’s Just Sweet Enough. Goldman and his co-founder, celebrity chef Spike Mendelsohn are also co-founders of PLNT Burger, a plant-based quick-serve restaurant that offers delicious burgers, fries, and soft- serve.

Goldman is also the co-founder of Honest Tea and chair of the board of Beyond Meat. In 2023 he took on a new role as chair of the Mission Guardians for Tony’s Chocolonely, an international chocolate company committed to creating an exploitation-free supply chain. He has been widely recognized for his entrepreneurial success and impact, including the Washington DC Business Hall of Fame, Partnership for Healthier America’s CEO of the Year, and EARTHDAY.ORG’s Climate Visionary of the Year.

Goldman is a graduate of Harvard College (1987) and the Yale School of Management (1995). He and his Honest Tea co-founder, Barry Nalebuff are the authors of The New York Times bestselling comic book, Mission in a Bottle. The book tells the story of the creation of Honest Tea and its sale to The Coca-Cola Company.