Category: GEMA, GEMA Talks

Title:GEMA Talks Series – Elizabeth Luciano (C ’03), SVP of Consumer Marketing & Media at A+E Networks

GEMA TALKS interviews Elizabeth Luciano (C ’03), SVP, Consumer Marketing & Media, A+E Networks.

Learn how this English major made her way to cable programming and followed her gut to find the right fit in the industry to maximize her talents. Watch Now!

Elizabeth Luciano is responsible for overseeing the strategy & development of multi-platform consumer marketing campaigns for A+E’s portfolio of brands. This includes prioritization, communication and audience acquisition strategy across all platforms along with on air media planning, paid media planning, partnerships & activations across all of A+E’s networks, sites & services. Most notably A&E, History, Lifetime, LMN, Lifetime Movie Club, History Vault & A&E Crime Central.

She is also responsible for driving brand awareness & perception for all A+E Network brands in the fragmented consumer marketplace. Work across A+E to ensure each brand is clearly defined to consumers, with consistent messaging strategy.