Category: GEMA, GEMA Event

Title:GEMA NY Breakfast with Toby Byrne (B’92) at Fox Networks Group

Toby Byrne (B’92), President of Advertising Sales for Fox Networks Group, joined members of GEMA for a breakfast discussion on November 5th, 2014 in New York City.

Topics included staying competitive through rapid technological change and the challenge of changing habits to win viewers from competitor networks and other platforms.

Toby addressed user engagement offline with traditional and VOD programming and online with second and third screen integration. He also discussed expanding Fox Sports’ viewer base with upcoming coverage of FIFA World Cup and USGA programming starting 2015.