Michael C. Patterson (C’05)
Franchise President, HR Director and Sign Spinner, AArrow Sign Spinners
In 2002, Michael Patterson helped his Georgetown roommate, Max Durovic (B’05, MBA’10), put a new spin on advertising. With help from classmate Thomas Brunet (B’05), they established the marketing company AArrow Sign Spinners. Now, businesses all over the world hire AArrow’s trained sign spinners to capture the attention of passers-by as they toss six-foot, custom-made signs around on street corners. The alumni used strategies learned at Georgetown to take their basic business model to the next level, transforming sign spinning into its own sport with a world championship in Las Vegas. They are also dedicated to using their business to help others. “We want to provide a lucrative employment opportunity as a sign spinner for all individuals ages 15 and up, while also allowing for a flexible work schedule and an exciting job environment,” said Patterson, who’s responsible for expanding the business to the East Coast region. AArrow’s clients include the Georgetown men’s basketball team and a vast array of corporations from McDonald’s to H&R Block, and their spinners have been featured in Taco Bell commercials and Disney Pixar movies.
30 Jan 2015
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