Leo is a former academic who spent nearly ten years doing UX/market research and product strategy for startups before founding his own educational company, UXR Institute, in 2025. He specializes in doing the early-stage research and strategy work that helps founders approach product-market fit before making substantial engineering efforts, and increases the likelihood of going to market with a product customers actually want to buy.

Additional Perspectives:

First-Time Founder | Career Switcher into Entrepreneurship

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