Title:Public Relations – Essential Takeaways for Newbies, Wannabes, and Media-Savvy Veterans

GEMA & Hoyas in Letters
present a special panel
on
Public Relations – Essential Takeaways
for Newbies, Wannabes,
and Media-Savvy Veterans
Compelling writing has never been more important than it is right now. Headlines that shift tweet-by-tweet make learning new strategies for telling stories essential for grabbing the kind of media attention that sticks. If you have your own brand, run the communications office for any company or non-profit organization, or are thinking about a career transition into this influential and dynamic field, this evening is for you.

Join Tracy Quinn (MALS ’96), senior director for strategic communications in the Office of Alumni and Development at Columbia University, and Jeffrey Schneider (SFS ’91), co-founder and principal of The Lead PR for an important conversation about the current state of the public relations industry and how good writing has never been more important than now.

Tracy Quinn: Prior to joining Columbia University in 2008,Tracy was communications director for the National Trust for Historic Preservation and vice president for The Freedom Forum and Newseum/NY.

Jeff Schneider: Before launching The Lead PR, Jeffrey was a senior executive at ABC News from 2000 to 2014 where he oversaw communications for all platforms and businesses including Good Morning America; World News Tonight with David Muir; Nightline; 20/20; This Week with George Stephanopoulos; and ABCNews.com.

The moderator for this evening’s conversation is Ivy Cohen (MBA Georgetown), President & CEO of Ivy Cohen Corporate Communications. Ivy has spent 20+ years advising companies and executives on how to build their reputations. She’s worked with such firms as Procter & Gamble, NFL, and MasterCard.